“Bo Knows….” From Nike to A Tribe Called Quest
In the 80’s Bo Jackson was the first person to reach the All Star team in both proffesional football and baseball. It inspired Nike to make the 1989 TV commercial; “Bo Knows…” to promote the Nike Cross Trainer sneaker. The add features names like Michael Jordan, John McEnroe, Jim Everett and ice hockey star Wayne Gretzky. Later Nike gave the add a follow up with extended versions.
The success of the “Bo Knows …” Nike add inspired Phive Dawg of A Tribe Called Quest to start off his verse on “Scenario” with the words:
“Eh yo Bo knows this .. and Bo knows that. But Bo don’t know jack, cause Bo can’t Rap”.
Just like the “Bo Knows…” commercial, Scenario became a Hip Hop classic. Hip Hop and sneakers you just gotta love the ’90’s.